Music from car sounds? Yes.

David worked with Partners + Napier and MINI to create 40+ ringtones made exclusively from MINI car sounds. These ringtones are not a grab-bag of sound effects, these are musical and technical wizardry that transformed dozens of sounds into clever pitched instruments and pulsing percussion.

David went to NJ to record all the MINI car samples including, door slams, trunk noises, window motors, button sounds, every beep and boop the cars made, high performance engine and exhaust noises, and much more! These samples were taken back to David’s secret lair and tortured until the god’s of music were pleased. Just kidding. These recordings were editing and manipulated so they could be used in a musical context while retaining their original character.

The finished tracks were given to the team at Partners + Napier and used in a really slick website that users can visit and download tracks. There are 5 “Hero ringtones” and then 35 tones that the visitors can build themselves by selecting sounds. These create your own tracks are all pre-produced, but through the web experience the visitors feel like they are creating the tracks themselves, which is fantastic! Check out the site to hear the tracks!

The site for this project has been retired, but there is a video demo below!

Tones for BMW

David also worked with Partners + Napier and BMW to create custom music ringtones for BMW. These sounds and tones focused on the BMW 3 series. This project won an Addy award for Partners + Napier!